Get clear on the clients who are truly worth your time, energy, and expertise.
Running a creative business is easier when you know exactly who you’re building it for. This workbook guides you through a simple, strategic process to define your Ideal Client — the people who value your work, respect your boundaries, and make your business feel good to run.
Inside, you’ll work through four practical exercises designed to sharpen your focus and strengthen your decision‑making:
The 5 Ws of Clients Worth Your Energy
A grounded way to understand who you want to work with — and why.
The Client Framework
A memorable exercise that helps you identify the qualities, behaviours, and values that make someone a great fit.
The This or That Game
A quick‑fire activity to clarify what matters most in your client relationships.
Your Ideal Client Snapshot
A clear, reusable profile you can refer back to whenever you’re shaping offers, messaging, or boundaries.
Use it once for a specific product or niche, or revisit it as your business evolves. It’s designed to grow with you.
Perfect for:
Creative women, makers, and small business owners who want clarity, confidence, and clients who genuinely belong with them.