I've started noticing two or three cake shed set-ups being advertised for sale every week. The shed, the fridge, the packaging, the equipment — sometimes everything someone bought to get started. And occasionally, I'm seeing people selling before they've even opened. So does that mean starting a cake shed now is a bad idea? I don't think it does. There are still plenty of people looking at cake sheds and thinking, I'd love to do that. But perhaps it's a good time to ask a s

One of the comments on a recent Facebook post about how people managed their cake sheds in the recent heatwave really caught my attention. "I put in a new insulated shed with an under-counter fridge in the spring - without that I'd not have opened." It's a brilliant example of why I keep banging on about pricing for profit. Not because profit buys handbags. Not because profit pays for luxury holidays. Because profit is what allows you to build a business that's still standing

Last week, the UK did what it occasionally does and forgot how to cope with hot weather. The red top tabloids ran the usual 'Phew, what a scorcher!" headlines. Cake sheds closed. Ice cream sales soared. Restaurants and cafés sat half empty. And, perhaps most unexpectedly, I was given 180 free eggs because wholesale demand had fallen so dramatically. (I'll save the tale of what I did with them for another blog). Flustered at the thought of dealing with said 180 eggs in a hea