Every year, around this time, I start to see the same thing happen in baker groups and inboxes: “Help, I’m drowning in Mother’s Day orders.” “I’ve said yes to too much again.” “I’m already exhausted and it’s not even here yet.” I get it. I’ve been there. In late 2020, I hit my breaking point — not because I couldn’t bake, but because I couldn’t say no . I wanted to be liked. I wanted to be the “yes” girl. I didn’t want to disappoint anyone. And do you know what that got me?

Pricing Delivery & Set‑Up: The Conversation No One Has (But Every Baker Needs) Delivery and set‑up is one of the most misunderstood — and most undervalued — parts of running a cake business. Every industry has its “unspoken truths,” and this is one of ours. So let’s say it plainly. You are not Amazon Prime. You are not Evri. Or any other mass delivery service. You cannot deliver a fragile, hand‑crafted, premium product for free or £4.95. Unless, of course, the customer w

There’s a myth about small business owners — and most of it comes straight from Instagram. According to the grid, we’re all living the dream: doing the school run, grabbing a fancy coffee, taking long walks, popping to brunch with the girls, squeezing in a few orders between Pilates and a perfectly curated afternoon. Life is rosy. Everything is flexible. And apparently, 💩 never happens. But anyone who actually runs a small business knows that’s not the truth. Behind the