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Cake Shed Burnout Is Real: How to Build a Sustainable Baking Business
I've just come home from holiday and my cake shed is next open in two days. It's boiling hot. I've published a menu that's going to be challenging. Amazon failed to deliver my ingredient labels and I've somehow managed to run out of white chocolate. My daughter suddenly needs Mum's Taxi service. I've got enquiries to answer, invoices to send and customers chasing replies after a week away. To top it all off, I've come home with a pulled shoulder, a stiff neck and the distinct

Rebecca Cook
May 304 min read


Turning Baking Into a Business: From School Cupcakes to a New Chapter
Today was a bittersweet day for me. My daughter finished school. And with that came another ending I didn’t fully expect to feel so sharply: the last time I’ll make cupcakes for an entire class. I’ve done it every year since nursery — birthdays, Christmas, end-of-term celebrations, teacher gifts. The lot. It became one of those traditions that quietly embeds itself into family life. But it didn’t start as a tradition. It started as something else entirely. How baking became p

Rebecca Cook
May 213 min read


AI Cake Photos Are Creating Unrealistic Expectations For Bakers
There’s a trend growing in the cake world right now that makes me deeply uncomfortable. AI-generated cake photos. Perfectly smooth buttercream. Gravity-defying florals. Faultless lighting. Hyper-realistic details. Cakes that look “better” than real life. And increasingly, people are posting them as though they are examples of their actual work. I won’t be doing it. Not because I’m anti-technology. I use AI in my business. I use it for brainstorming, admin support, structure,

Rebecca Cook
May 185 min read
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