If you're thinking about starting a Cake Shed, one of the first questions you're probably asking is: What do I actually need to buy? And the answer is probably less than you think. It's very easy to fall down an Amazon rabbit hole when you're setting up a new business. Suddenly you're looking at fancy display stands, clever storage solutions and gadgets you didn't even know existed five minutes ago. Don't. Your first priority is getting the basics right. Cake Shed essential e

I've started noticing two or three cake shed set-ups being advertised for sale every week. The shed, the fridge, the packaging, the equipment — sometimes everything someone bought to get started. And occasionally, I'm seeing people selling before they've even opened. So does that mean starting a cake shed now is a bad idea? I don't think it does. There are still plenty of people looking at cake sheds and thinking, I'd love to do that. But perhaps it's a good time to ask a s

One of the comments on a recent Facebook post about how people managed their cake sheds in the recent heatwave really caught my attention. "I put in a new insulated shed with an under-counter fridge in the spring - without that I'd not have opened." It's a brilliant example of why I keep banging on about pricing for profit. Not because profit buys handbags. Not because profit pays for luxury holidays. Because profit is what allows you to build a business that's still standing