There’s a moment most baking business owners go through. You’ve made something you’re proud of. Maybe six beautifully decorated cupcakes. Maybe a celebration cake. Maybe something you’ve spent hours perfecting. And then you get stuck on the same question: “What should I charge for this cake?” So you ask. You ask a family member Someone who loves you. Someone who is used to being given cake for birthdays, celebrations, and “just because”. They look at your cupcakes and say: “A

Maybe by the time you're reading this, you're wondering what on earth a dot cake is. For a few glorious weeks, social media seemed to decide that what the world really needed was an ice cream tub filled with cake, topped with a frankly irresponsible amount of buttercream and enough tiny brightly coloured nonpareils (tiny round sprinkles) to keep your dentist comfortably employed for years. Then, almost as quickly as they arrived, they disappeared again. The internet moved on.

I've just come home from holiday and my cake shed is next open in two days. It's boiling hot. I've published a menu that's going to be challenging. Amazon failed to deliver my ingredient labels and I've somehow managed to run out of white chocolate. My daughter suddenly needs Mum's Taxi service. I've got enquiries to answer, invoices to send and customers chasing replies after a week away. To top it all off, I've come home with a pulled shoulder, a stiff neck and the distinct