What It Is
The PRICE Guide is a practical, business‑agnostic framework that helps you understand the true cost of your work — and price it in a way that protects your time, energy, and income.
It’s shaped by real creative practice, real clients, and real lived experience. No jargon. No formulas. No hype. Just clarity.
 
Who It’s For
This guide is for you if you:
make products, cakes, crafts, or handmade items
teach workshops or classes
offer creative or bespoke services
struggle to price new offers
feel unsure what to charge for one‑offs
want a clearer way to think about cost, value, and sustainability
It’s written by someone who’s been exactly where you are — juggling costs, clients, confidence, and creative energy — not by a strategist who’s never touched the work.
 
What’s Inside
A complete, easy‑to‑use pricing framework you can return to every season:
Profit — the margin that makes the work worthwhile
Resources — the infrastructure and overheads that keep you operational
Ingredients — the materials or components you use
Consumables — the small, easily forgotten items that quietly eat into your margin
Effort — the time, energy, and skill you bring to the table
Plus a brand‑new 2026 bonus section:
Victoria Sponge Theory — a real‑world example that shows why “just one” is never as cheap as it seems, and how setup costs can quietly drain your profit.
All presented in a clean, editorial layout designed to help you think clearly and price intentionally.
 
Why It Matters
Most creatives undercharge — not because they lack talent, but because they underestimate the true cost of their work.
This guide helps you see the full picture so you can:
stop absorbing hidden costs
stop saying yes to unprofitable jobs
stop guessing
start pricing with confidence
start protecting your time and energy
start building a business that actually pays you
It’s a tool you’ll return to again and again as your business grows.
 
The Transformation
After using the PRICE Guide, you will:
understand the true cost of “just one”
make clearer decisions about new offers
avoid impulse purchases that never earn their keep
price with more confidence and less guilt
build offers that support you, not drain you
This is the clarity most makers wish they’d had from day one.