Pricing Delivery & Set‑Up: The Conversation No One Has (But Every Baker Needs) Delivery and set‑up is one of the most misunderstood — and most undervalued — parts of running a cake business. Every industry has its “unspoken truths,” and this is one of ours. So let’s say it plainly. You are not Amazon Prime. You are not Evri. Or any other mass delivery service. You cannot deliver a fragile, hand‑crafted, premium product for free or £4.95. Unless, of course, the customer w

There’s a myth about small business owners — and most of it comes straight from Instagram. According to the grid, we’re all living the dream: doing the school run, grabbing a fancy coffee, taking long walks, popping to brunch with the girls, squeezing in a few orders between Pilates and a perfectly curated afternoon. Life is rosy. Everything is flexible. And apparently, 💩 never happens. But anyone who actually runs a small business knows that’s not the truth. Behind the

Why Free‑From Baking Costs More (And Why That’s Okay) In every baking community—whether you’re running a full commercial kitchen or a tiny twice‑a‑month cake shed—there’s one topic that always stirs the batter: free‑from options . Gluten‑free, dairy‑free, vegan, nut‑free… the list grows every year. And while the demand is real and the intentions are good, the economics behind free‑from baking are rarely understood by the people asking for it. So let’s talk about it. Baker to